5 Hour Energy — Don’t Take Two

5 Hour Energy advises you not to take more than one every twelve hours. So, what happens when you take two? You just go crazy, Don’t Take Two.

A group of Brancenter Creatives pitched a spot to a producer and a director to get this produced, and I was brought on to be the creative’s Account Manager counterpart.

Laser Focused :30

This opportunity gave me a true taste of being an Account Manager for a TV spot. I worked closely with the director, producer, and creatives to understand the responsibilities of AM in a production project like orchestrating and communicating, but overseeing every step from pre-production to post pro – like color, mix, and flame – taught me so much about best practices for management, the relationship of a producer and an AM, and an understanding of the detail and intention that is put into the creativity and production of a TV spot.

Maddie Edwards (Art Director)

Emme Schumacher (Art Director)

Kedi Hickman (Copy Writer)

Grace Garvey (Account Manager)

Walid Al-Tinawi (Production Assistant)

Director | Devin Bousquet

Producer | Danny Ryan

Editor | Scott Witthaus

Flame | Martin Agency Superjoy

Colorist | Kevin Ratigan

Audio | Red Amp